On November 13th Jonah Group, Alta Consulting and Mentor Works hosted a very successful event called “Mastering Scale-Up”at the Canadian Forces College.
It was an exclusive, invitation-only affair targeting executives from established companies with healthy revenue and growth ambition. Major General (retired) David Fraser was the headline speaker. David is the most decorated Canadian officers in the post World War II era. He was the true mastermind behind Operation Medusa in Afghanistan. He also became the first Canadian to lead NATO and American troops in combat. David was dynamic, humorous and engaging, as he shared his view on leadership with the audience.
Sharing the stage with the General was Gord Smith (Marketing Strategist at Alta Consulting), who presented on growth strategy in marketing. Gord was followed by our own Allan Wong (VP of Sales), on the topic of turning software solutions into competitive advantage. Brenda Cane Blackwell (Business Development Executive at the Mentor Works), wrapped up with a road-map to government growth-focused grants and funding options.
The event was well-attended and based on feedback, the responses had been overwhelmingly positive!